Hoosier History Live!
Books by Nelson Price
Marketing Indiana - and the lieutenant governor
(Oct. 18, 2014) - "Honest-to-Goodness Indiana" made its debut earlier this year as the marketing slogan for the Hoosier state. Since then, it has been heard in TV commercials and featured on billboards, and it has popped up in magazine ads.
To share insights about the state's marketing campaigns and techniques, current and past, Nelson is joined in studio by two state officials - one of them No. 2 in the chain of command. Listen to "Honest to Goodness Indiana" here.
Lt. Gov. Sue Ellspermann, who manages six state agencies, including the Office of Tourism Development, is one of the guests. A native of Ferdinand in southern Indiana, Lt. Gov. Ellspermann has a doctorate in industrial engineering and had a varied career in research, business and politics before she was elected in 2012 on a ticket with Gov. Mike Pence.
She is joined on the show by Mark Newman, executive director of the Office of Tourism Development, as we explore the strategy for the Visit Indiana campaign, including the "Honest-to-Goodness" tagline and the cities and states where it is being used.
TV commercials feature an "Honest to Goodness" tune sung by pop musician-songwriter Jon McLaughlin, who grew up in Anderson. Sequences in the commercials or references in the lyrics (or sometimes both) highlight sites ranging from The Dunes at Lake Michigan, the French Lick Springs Hotel and the Joseph Decuis gourmet restaurant in Roanoke to bustling Massachusetts Avenue and the Central Canal in downtown Indy.
"Honest-to-Goodness" replaced "Restart Your Engines," which had an eight-year run as the state's marketing slogan.
"Many tourism officials around the state complained that the last brand platform was too Indianapolis-centric," the Indianapolis Business Journal reported in March. The same article - as well as others written in reaction to the introduction of the "Honest-to-Goodness" slogan - included some criticism that it was too folksy.
Just as the Hoosier state is diverse, so is the background of Lt. Gov. Ellspermann. She grew up in a family of six children, graduated from Purdue with a degree in industrial engineering (her advanced degrees, including her Ph.D., are from the University of Louisville) and owned a small business for 20 years. Then she became the founding director of the University of Southern Indiana's Center for Applied Research and Economic Development.
In addition to exploring various aspects of marketing Indiana during our show, Nelson asks the lieutenant governor about her journey to the state's No. 2 post. Before being selected as Mike Pence's running mate, she had served one term in the Indiana House, representing a district that included Dubois, Perry, Spencer and Warrick counties.
Before our guest Mark Newman joined the state tourism office in 2012, he was a vice president of marketing with the Indianapolis Symphony Orchestra; prior to that, he had worked as chief operating officer of Indiana Sports Corp.
Fun facts: According to an article in The New York Times earlier this year, the slogan for Texas is "It's Like a Whole Other Country." In North Carolina, it's "Beauty Amplified." The Cornhusker state markets itself as "Nebraska Nice" and Connecticut as "Still Revolutionary."
In the re-branding process for Indiana that resulted in the “Honest to Goodness” slogan and other aspects of the current campaign, nearly 8,000 people ultimately participated, our guest Mark Newman told the IBJ. They responded to surveys, participated in focus groups or were involved in other ways.
According to several news accounts, Indiana is near the bottom of the states - 47th - in spending for tourism promotion.
During the 1980s, a major tourism promotion highlighted the "Wander Indiana" slogan, which was featured on state license plates. Apparently like just about any slogan, "Wander Indiana" also was met with criticism, including that it implied the state was slow-paced and unfocused.
When the "Honest to Goodness" campaign was unveiled in February, state officials indicated it eventually will be featured in national and regional magazines, including some associated with popular TV channels such as a the Food Network. State officials emphasized that efforts were made to feature diversity in the campaign, including diverse regions across Indiana.
Roadtrip: New Albany, on the Ohio River
She explains: "One of Indiana's earliest towns, it's a preservationist's delight, with two centuries of buildings, many of which are undergoing rehab and adaptive reuse, and a great downtown to explore!"
The town founder's Scribner House from 1814 still stands, owned by the DAR. And a Greek Revival early state bank from the 1830s now houses a club. Lots of great public art, too!
Some of Glory's recommended sites:
For good eats, just walk around downtown, and there's food everywhere for all tastes. You might try The Exchange, located in an 1870s building on Market Street.
Thousands of tourists are drawn every October to Parke County for the Covered Bridge Festival. Located in far-western Indiana, Parke County markets itself as "the covered bridge capital of the world" because it still has 31 of the historic structures.
The county's 58th annual Covered Bridge Festival concludes Sunday (Oct. 19). Some of the most prolific builders of covered bridges during the 19th and early 20th centuries were based in Parke County.
However, another county in Indiana was the home of a rival covered-bridge maker that built at least 58 of them.
Unlike the covered bridges in Parke County, which tend to be red, this county's builder preferred to make white covered bridges. Many of them were decorated with scrolls - script-like designs - on the exterior.
Six historic covered bridges are still standing in this county. One of the six was reconstructed after it was destroyed during a tornado in 2008. The reconstruction used some of the bridge's original wood, which the tornado had flung into a river spanned by the bridge.
Question: What is the Indiana county?
Underwriting the project
Hoosier History Live welcomes new or renewal contributors Sue and Craig Thomson, Teresa Baer, Jane Hodge, Paul and Billie Fouts, Steve Barnett, Joe Young, Howard Creveling, Eunice Trotter, Dana Waddell and Clay Collins, Lorraine and Richard Vavul, Linda Gugin of Evansville, Marion Wolen, Jim and Marjorie Kienle, Tom Castaldi, Stacia Gorge, David Willkie, Kevin Murray, Jeff Swiatek, Dixie Richardson, Sharon Butsch Freeland and several anonymous contributors.
We are not staff members of any organization; rather, we are a small, independent production group trying to keep Hoosier History Live on the air, on the web, and in your inbox. Your gift goes primarily to support those individuals who are working so hard on the project, as well as to help defray the costs of maintaining our website, our email marketing software and our audio editing costs.
If you believe in supporting local artists, writers, historians and performers, look no further!
It takes only seconds to help us out. Just go to our website and click the yellow "Donate" button. Or, if you prefer the paper method, you may make out a check to "Hoosier History Live" and mail it to Hoosier History Live, P.O. Box 44393, Indianapolis, IN 46244-0393. We will list you on our website, unless you wish to remain anonymous. You also may memorialize a loved one if you wish; just make a note with either your online contribution or on your paper check. Thanks!
We also try to maintain some of those old-fashioned journalism principles about trying to keep editorial content separate from financial contributions.
For questions about becoming an underwriting sponsor (the underwriter level includes logos on our website and newsletter and spoken credits in the live show), contact our producer, Molly Head, at email@example.com, or (317) 927-9101. If you have any questions at all about how we are organized, please feel free to talk to our producer.
Also, the Irvington Library Listening Group continues to meet on a regular basis from noon to 1 p.m. on Saturdays to listen to and discuss the live show. If you think you would enjoy listening with fellow history lovers, just stop by the library at 5626 E. Washington St. in Indianapolis and ask for the listening group.
By the way, it's easy to form your own listening group; all you need is a relatively quiet room with comfortable chairs and either a radio or an online listening device to pick up the show from the live Web stream on Saturdays. We do have listeners all over the country. A weekly listening group is an easy way to get "regulars" into your organization or place of business.
Oct. 25 show
Historic women's groups
As election day approaches, Hoosier History Live will explore the heritage and community impact of the nonpartisan League of Women Voters - as well as the cultural and civic impact of two other historic women's groups that are more than 100 years old.
The Indianapolis Woman's Club was founded clear back in 1875, so it will turn 140 in February.
And the Woman's Department Club of Indianapolis celebrated its centennial in 2012; its heritage is intertwined with the Hoosier Salon and what became the Visiting Nurses Association in Indianapolis, among other well-known organizations.
All three women's groups pre-date November 1920, when women finally got to vote in a presidential election for the first time. (Both the Indiana and Indianapolis chapters of the League of Women Voters were founded several months earlier that year.)
To explore the deep heritage of the three groups and how they have evolved, Nelson will be joined in studio by three guests:
Members of the Woman's Club are expected to research and present papers; their topics cover a vast range, from arts and culture to science and education, but not religion or politics.
Although the League of Women Voters does not endorse candidates, it studies various issues and then forms policy positions. Topics range from immigration to, on the local level, redistricting reform.
The name of the Woman's Department Club derives partially because, in 1912, "departments" were set up to provide activities and community outreach. They included an "art department," "music department" and an "education department."
A charter member of the club was appointed to the Indianapolis School Board.
Some history facts:
A nice note of support
'We hope to see it broadcast far and wide'
A particularly nice letter of support came in some time ago from authors James Alexander Thom and Dark Rain Thom. We like to re-read it from time to time!
Shows, we got shows
We have more than 200 Hoosier History Live! radio shows completed, as a matter of fact. And we need to get show audio onto the website, which we are doing by and by, but we sure could use some sponsorship assistance as we edit and publish audio for each archived show. Take a look at the list below and check out all the opportunities for sponsoring a slice of original Hoosier History Live! content on the Web.
No one else is doing anything quite like what we're doing. We are the nation's only live call-in radio program about history. We offer a permanent and growing archive of quality content, available for sponsorship opportunities.
If you are interested in becoming a sponsor of Hoosier History Live!, click here or call Molly Head at (317) 927-9101 for more info.
What people are saying about Hoosier History Live!
"The folks at Hoosier History Live! are able to find great stories and the people to tell them - people and stories that you seldom hear on the national air."
Dr. James H. Madison, author and IU history professor
"As museums and educational institutions scramble to make their offerings more interactive, more entertaining and more 'relevant' to today's digitally obsessed consumers, Hoosier History Live! seems to have mastered that formula."
Glynis Worley, rural Bartholomew County listener
"Hoosier History Live! is a perfect place to consider and reconsider history ... not just what happened in the past, but what it may mean in the present. Nelson Price is the perfect host: enthusiastic, curious and knowledgeable. Tune in to Hoosier History Live! and be prepared to be surprised."
James Still, playwright in residence, Indiana Repertory Theatre
"Hoosier History Live! is a fantastic opportunity for people to not only learn about history, but also become a part of the conversation. Much like our mission, the telling of Indiana's stories, Nelson and his guests wonderfully connect people to the past!"
"The links on the Friday Hoosier History Live! enewsletter are a great way to learn more about history, and from a variety of sources."
"Distilling life experience into stories is an art. Telling stories of life experience for Hoosiers past and present will shape the lives of young people and enrich the lives of all in our state. Mr. Nelson Price brings alive the life experience of notable Hoosiers in Hoosier History Live!"
David T. Wong, Ph.D., President
"Nelson Price, more than anyone I know, infuses joy into the pursuit of history. And that joy rings out loud and clear on the radio show, Hoosier History Live!"
"No, I haven't heard of another call-in talk radio show about history. Our airwaves are now full of the worst vitriol! Give me the phone number for the show. I want to call in!"
Ken Burns, speaking at a preview of his film "The War" at Indianapolis Hebrew Congregation, April 18, 2007
Home | About us | Support the show | Contact us | Archives | Listen
© 2008-2014 Hoosier History Live! All rights reserved.